Sponsoring a book about an imaging industry topic is a great way to connect with your customers. A sponsored book is a professionally written and produced book packed with information your customers want. The sponsor, or sponsors, receive recognition on the cover and in an ad inside. The content of the book is solid, high-quality editorial that readers – your customers – want to read.

Sponsoring a book works better than normal advertising because it has a great immediate impact and it lasts for years. The books Ed Avis Associates produce are smart, business-building guides exclusively for the reprographics industry. People read and keep these books! They’re used, passed around to co-workers, and shelved for further reference. Every time your customers or prospects see your logo and ad in the book, goodwill grows.

The Green Reprographics Handbook was sponsored by Océ in 2008. The book -- a how-to guide to making a reprographics business green, written by Ed Avis -- was sent to all the members of IRgA. By sponsoring the book, Océ's position as a leader in green imaging was reinforced.

New sponsorship opportunities

Ed Avis Associates has created four new books for reprographics shops to give to clients. These are affordable, customized books that provide top-quality information about topics your clients are interested in. The new titles are 50 Ways to Green Your Business, 50 Amazing Architects, Architecture Crossword Puzzles, and Designer's Scratchpad. These slim books are customized with your shop's logo and message, and make perfect business-building gifts to hand out to your clients and prospects.  Email today for sample copies, and see how they could help develop your relationships.

Your own ideas?

Do you have an idea for a book, magazine, pamphlet or other publication that you think your customers would like to see? Let us know!

Many businesses send newsletters to customers and prospects, but they don't all work. The most effective newsletters are actually infoletters -- newsletters that provide real information to their clients and prospects. Infoletters help the readers do their jobs better, and they build goodwill for the vendor sending the infoletter.

Infoletters can be sent through the mail or email, or they can be built into your website. The key characteristic is that they provide real information that your customers want to read!

Ed Avis Associates can create a powerful infoletter for your business. Ed Avis founded Modern Reprographics magazine, and he is regular writer for Repro Report. He knows the industry and can write effectively about any imaging topic. His articles, combined with top-notch design, can create an infoletter for your business that readers will look forward to, read thoroughly, and hold on to. Contact Ed Avis for more information.